Diploma Courses

Diploma in Marketing

Curriculum Marketing

First Year

First Semester

CourseSubjectLectureLabCredit Hrs
MIS 101
Introduction to Information systems-1
223
ECON 101
Principles of Economics-1
3-3
OM 201
Statistical methods for Management-1
3-3
ENG 201
Technical writing reports
3-3
MKT 301
Essentials of Marketing
3-3
Total Credit Hours15


Second Semester

CourseSubjectLectureLabCredit Hrs
MIS 102
Introduction to Information systems-1
223
ECON 202
Principles of Economics-2
3-3
OM 202
Statistical methods for Management-2
3-3
MKT 320
Sales Management
3-3
ACCT 201
Principles of Accounting-1
3-3
Total Credit Hours15


Second Year

First Semester

CourseSubjectLectureLabCredit Hrs
MKT 330
Advertising and Sales Promotion
3-3
MKT 340
Retail Management
3-3
MKT 375
Service Marketing
3-3
MGT 210
Contemporary Business Communications
3-3
FIN 301
Contemporary Financial Management-1
3-3
Total Credit Hours15


Second Semester

CourseSubjectLectureLabCredit Hrs
MKT 400
Industrial Marketing
3-3
MKT 410
Consumer Behavior
3-3
MKT 420
International Marketing
3-3
MKT 450
Marketing Management
3-3
MGT 301
Principles of Management
3-3
Total Credit Hours15

Short Courses